Every author’s online platform is his or her biggest asset, and creating one is vitally important for your long-term success. However, there has never been more demands on an author’s time than today. In this session, you will learn which efforts are worth your time and which ones are a distraction. Whether you're an author or someone who advises authors (publisher, agent or publicist), this session will be relevant. You will learn through examples and case studies how to connect all the elements of online marketing (website, mailing list, blogging, social media, advertising and publicity) into a cohesive, successful and sustainable author platform.
Fauzia is the President of FSB Associates, and has worked in book marketing and publicity for all of her professional life. She started in the marketing departments of John Wiley & Sons and Henry Holt. In 1995, she founded FSB Associates, one of the first firms to specialize in Internet publicity and marketing for publishers and authors.
Since its inception, FSB Associates has executed more than two thousand successful book publicity campaigns. For the past four years, she’s been blogging at Huffington Post, which has led to consulting and speaking.
FSB's VP & COO is John Burke, her husband and business partner. They live and work in Basking Ridge, NJ, and Carlsbad, CA.
FSB has worked on projects for: Sue Grafton, Jonathan Franzen, Maria Shriver, Bill Bradley, Salman Rushdie, Tom Wolfe. Susan Sontag, and Malcolm Gladwell, among others.